I went around my kitchen counter and collected some of the cards my family has either received or bought over the last year. You can see them pictured below with their prices face up. As you can see they vary from $2.25 all the way up to $4.97.
All of these cards were pressed and printed in mass amounts, all have a standard message flat printed inside. The mass amounts of cards are then separated and shipped in smaller quantities world wide. So while your local card store, pharmacy, or grocery store may only have 5 -10 of these cards, thousands of stores world wide also are selling 5 -10 of those same exact cards.
So now let’s take a look at what the difference is in these standard cards and wedding cards and how the pricing adds up.
Let’s start with obvious differences, wedding cards are personalized with your own event information, names, font choice, ink color choice, and usually printed with a thermograph, engraving press or letterpress.
So with the given differences, what do you think the difference in price will be?
Drum roll please…..
That’s right, same price, but certainly not the same card.
Also, keep in mind that more than one card per set means more than one print press set up and print press run.
Don’t forget the personal services that your professionals provide. For us at Nika Paperworks (www.nikapaperworks.com) that means hand assembly, personal service, custom designs and etiquette guidance.
So where is the value? Truth is that your $5 dollars goes a lot further in the “wedding” world of pricing.
And so it is also true with the other wedding services, personal setups from DJs, personal editing and shooting from photographers and videographers, personal and arranging from florists, and food made to just to your liking from venues.
